Product Copy

MY WORK

monroe+main Examples

The tone of this brand is fun, casual and very friendly. Click on any of the images to view them fully.

"Simone is an incredibly talented copywriter, bringing our apparel to life with our customer at the forefront of her focus. She captures and showcases details, uses understandable language for our customer, with consistent brand filter. Simone excels in cross functional collaboration, innovating a new Product Review calendar milestone between Technical Design/Copy teams, pioneering longer copy reviews, partnering to establish consistent product detail format, and more. I've been continually impressed with Simone's copywriting expertise, leadership, and drive to innovate over the many years we've worked together."

Julie Z.

Senior Manager Technical

Here’s a sample of a content block for monroe+main used to promote dresses...

"Working with Simone is inspiring and fun! She always brings a fresh perspective on how to speak to the customer. She is incredibly collaborative and a great partner to the team."

Pierre C.

Senior Manager Merchandising Brand

Catalog Introduction

Here’s an introduction to the catalog that appeared on the inside front cover. We were still lightly teaching the customer about our new brand parameters: plus sizes exclusively with a focus on fit and joy.

Ashro Examples

Ashro’s customer loves to stand out. We celebrate her moxy and beloved style aesthetic…

Print catalog copy block (shorter)

“Simone has an eye for fashion and understands that details are important. Her ability to translate what she sees to the customer in a way that’s informative and compelling is an invaluable skill.”

Suzanne S.

Senior Merchandiser

Online Copy Block (longer)

The inside front cover headline for the summer print book

"I have worked with Simone for over 5 years, and as a copywriter, her passion and talent for communicating with the customer is incomparable. She is organically natural in how she communicates to the customer about the style and function of a garment. She understands the important details to call out and relate it to the trends that the customer is connecting with. She is true pro at what she does and a delight to work with."

Tsitsi H.

Merchandiser

PRODUCT COPY