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An Editorial Blurb for Ashro

Afrocentric style is at the heart of our brand. This is an inside front cover editorial designed to get her inspired about cultural looks during the Black History Month shopping window.

An In-book Concept Spread for Ashro

This treatment is part of my Tsitsi’s Top Picks campaign. Tsitsi is the merchandiser for our very popular dressy category. Because our dressiest items cost more, I wanted to highlight the luxury of the items and help the customer to see these pieces as an investment. I concepted the spread, wrote her quotation content (she signed off of course), and worked with the designer on the layout. *Images are for inspiration purposes only. They are not our models, shots or products. Copy is written toward the actual product to come.

A Product Collection Introduction for Ashro

Here's how I introduced a new retail offering of homegoods for Ashro. It was a mini catalog insert that went room by room: a spread for the kitchen, the bedroom, the living room, the guest room etc. I created editorial introductions for each room to inspire the customer and sell our merchandise.

A Cozy, Benefit-Driven Copy Presentation for Ginny's

I started my career at Ginny's, a home & hardgoods catalog within the Colony Brands portfolio—and I learned my craft under the strict eye of Ginny herself!

Working for Ginny’s catalog involved large quantities of labor-heavy, benefit-driven sell copy with a cozy vibe. Here, I am selling a massager called the UCOMFY. I needed to explain its technical benefits while keeping an inviting, warm tone. This was a very common type of writing for this brand—products spanned everything from exercise equipment to illuminated angel figurines.

A Money-Making Headline for Ginny's...

Please note the headline and product copy for this shoe. This single shoe style brought in over a hundred thousand dollars in sales, and Ginny credited a good part of that success to the headline and product sell.

I have worked with Simone for several years and have always found her professional, creative, empathetic, and with a bonus of being really pleasant. She cares about the audience for her work and the message being given. She will listen, ask questions, provide work, take feedback, offer intelligent and thoughtful discussion, and make even better work. I cannot recommend her more highly.

Ginny Bean

President, Ginny’s Inc. (Retired)

A fresh, fun ways to sell jeans for monroe+main

I worked very closely with design partners to ideate and create these presentations. We wanted to modernize our way of selling, inform the customer and make it feel interactive.

*Images are for inspiration purposes only. They are not our models, shots or products. Copy is written toward the actual product to come.

“Simone is a rarity in the creative world with her innate ability to always find a way to hit messaging priorities in a manner that feels natural and conversational to the customer. Her ability to understand the customer and be a voice for her coupled with her passion for her work and her authenticity as a writer makes her an extremely valuable member of any team. Working with Simone is always a joy and privilege, and I cannot recommend her enough.”

Katlyn Schumacher

Ecommerce Strategist