Play Open

The origins of the word clementine speak to mercy, compassion & kindness…qualities that never fail to calm & refresh. 

my work

Digital

You may click on any image to view it in its entirety.

Emails

I work with two incredible brand teams to concept, create and fine-tune digital content. Our teams are made up of a copywriter (me), designer, brand manager, ecommerce specialist, and internet merchandiser. We work very collaboratively and efficiently together. Here are 3 email examples from Ashro.

Website

Here's a homepage content block we created to leverage market realities. When our customers salons were closed due to COVID, we boosted wig sales with this content piece.

Creative copy layout and brand character on the holiday homepage

I am always working to infuse warmth into monroe+main. For the Christmas season, I wrote this copy and fashioned it into the shape of a Christmas tree. The designer made it work, and the brand manager indulged me.

A new way to sell outerwear

Outerwear was doing well for us, and I wanted to see if we could increase sales even further by writing to both the cute factor and the practical benefits of this parka.

Display ads targeted toward reactivation

We were brought in to help with a campaign to reactivate fallen-away customers through display ads. I felt that economic factors could be a big part of that falling away, so I proposed that we entice them with our best sale items, our super affordable and fun caftans, and a top-selling Ashro classic. They went with it, and we are awaiting results now.

SMS (sending marketing messages to customers by text) 

Our SMS program has become almost as profitable as our emails. Each assignment is a fun little puzzle. How to get our customer to click!

These SMS messages show my ability to differentiate voice by brand. All three brands had the same assignment: to sell athleisure sets.

  1. For monroe+main (a casual, fun brand for a busy, family-centered Gen X woman)
    Wanna be cute cute cute when you’re on the go? Shop our 2-piece active sets!

  2. For Midnight Velvet (a brand for the fashionista who likes to be spoiled)
    Our athleisure is elevated and sparkling! No typical “sweats” here. Shop the collection…

  3. For Ashro (a brand for women who love to turn heads with their style)
    Ready to cause a commotion, Queen? Our new, blingy athleisure sets just dropped!
“I wholeheartedly recommend working with Simone. She is exceptionally talented in so many ways from copywriting, storytelling, social media post curation, to brand strategy and so much more. Every project she is assigned to gets done and done well, usually better than what the assigner intended. She is a fantastic collaborator and works egolessly with a cross-functional team, exchanging ideas and building upon each other's strengths, all while maintaining a high level of professionalism and meeting tight deadlines. Moreover, Simone's unique strengths lie in her ability to execute an authentic voice for any brand. She has a knack for imagining and directing content to beautifully convey a brand's unique selling proposition through expert print and digital offers. Simone challenges the status quo with continuous reflection and creativity and proves that with her work ethic and innovative mindset, anything is possible.”
Brenda
Senior Brand Marketing Strategist

“Simone is a positive, motivating and extremely creative individual. It is a real pleasure to be able to work with her.”

-Dan, Ashro Art Director

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