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I work with two incredible brand teams to concept, create and fine-tune digital content. Our teams are made up of a copywriter (me), designer, brand manager, ecommerce specialist, and internet merchandiser. We work very collaboratively and efficiently together. Here are 3 email examples from Ashro.
I am always working to infuse warmth into monroe+main. For the Christmas season, I wrote this copy and fashioned it into the shape of a Christmas tree. The designer made it work, and the brand manager indulged me.
We were brought in to help with a campaign to reactivate fallen-away customers through display ads. I felt that economic factors could be a big part of that falling away, so I proposed that we entice them with our best sale items, our super affordable and fun caftans, and a top-selling Ashro classic. They went with it, and we are awaiting results now.
Our SMS program has become almost as profitable as our emails. Each assignment is a fun little puzzle. How to get our customer to click!
These SMS messages show my ability to differentiate voice by brand. All three brands had the same assignment: to sell athleisure sets.